When you start researching landing page costs, you'll quickly discover that prices range from free to tens of thousands of dollars. This massive range can be confusing, but it actually makes sense once you understand what you're paying for at each level.
In this guide, we'll break down landing page costs across three main approaches: DIY with templates, hiring a freelancer, and working with an agency. By the end, you'll have a clear picture of what budget fits your needs.
DIY Landing Pages: $0 - $500
The most affordable option is building a landing page yourself using templates and no-code tools. This approach works well for early-stage startups, small businesses testing new ideas, or anyone with limited budgets who has time to invest.
Free Options ($0)
Several platforms offer free landing page builders:
- Carrd offers a free tier with basic functionality
- Google Sites is completely free but very limited
- Notion can work for simple landing pages
- Framer has a free tier with subdomain hosting
The catch with free options is that you'll typically have branding from the platform, limited customization, and no custom domain support.
Low-Cost Tools ($50 - $200/year)
Stepping up slightly, you get access to much better options:
- Carrd Pro ($49/year) - Simple, fast, and effective for single-page sites
- Webflow ($14-39/month) - Powerful design control with a steeper learning curve
- Framer ($15-30/month) - Great for designers who want interactivity
- Squarespace ($16-27/month) - Polished templates with good e-commerce integration
These tools give you custom domains, remove platform branding, and offer more design flexibility.
Template Costs ($0 - $300)
Beyond the platform subscription, you might purchase premium templates:
- Free templates are available on most platforms
- Premium templates typically cost $49 - $149
- High-end template bundles can reach $200 - $300
Total DIY Cost: $0 - $500 for your first year, depending on your choices.
DIY Pros and Cons
Pros:
- Lowest cost entry point
- Full control over timeline
- Learn valuable skills
Cons:
- Time-intensive (expect 20-40+ hours to get it right)
- Results depend heavily on your design sense
- May miss conversion optimization best practices
- Ongoing maintenance is your responsibility
Freelancer Landing Pages: $500 - $5,000
Hiring a freelancer is the middle ground between DIY and agency work. You get professional expertise without the overhead of a full agency team.
Entry-Level Freelancers ($500 - $1,500)
At this price point, you'll typically find:
- Designers with 1-3 years of experience
- Template-based customization rather than fully custom design
- Basic copywriting (you may need to provide the text)
- Simple integrations (email signup, contact forms)
- 1-2 revision rounds
This tier works well when you have clear requirements and don't need extensive hand-holding.
Mid-Range Freelancers ($1,500 - $3,000)
The sweet spot for many businesses includes:
- Experienced designers with strong portfolios
- Custom designs tailored to your brand
- Conversion-focused layouts based on best practices
- Professional copywriting assistance
- Mobile optimization
- Basic SEO setup
- 2-3 revision rounds
- Simple analytics integration
Senior Freelancers ($3,000 - $5,000)
At the top end of freelance pricing, expect:
- Expert-level designers with proven track records
- Comprehensive strategy consultation
- A/B testing recommendations
- Advanced integrations (CRM, marketing automation)
- Performance optimization
- Extended support period
- Multiple revision rounds
Finding Good Freelancers
The best places to find landing page freelancers:
- Upwork - Large pool with varied experience levels
- Toptal - Pre-vetted senior freelancers (premium pricing)
- Dribbble - Great for finding designers with strong visual portfolios
- LinkedIn - Direct outreach to professionals
- Referrals - Often the most reliable method
Freelancer Pros and Cons
Pros:
- More affordable than agencies
- Direct communication with the person doing the work
- Flexible arrangements
- Good balance of quality and cost
Cons:
- Variable quality—vetting is crucial
- Single point of failure if they become unavailable
- May lack strategic business perspective
- Limited capacity for ongoing work
Agency Landing Pages: $3,000 - $25,000+
Agencies offer the most comprehensive approach to landing page development. You're paying for a team, proven processes, and often a guarantee of results.
Boutique Agencies ($3,000 - $8,000)
Smaller agencies typically offer:
- Dedicated project manager
- Custom design and development
- Professional copywriting
- Conversion rate optimization
- Multiple revision rounds
- 30-90 day support period
- Basic performance tracking
Mid-Size Agencies ($8,000 - $15,000)
More established agencies include:
- Comprehensive discovery and strategy phase
- User research and competitor analysis
- Custom illustrations or photography direction
- Advanced integrations and automation
- A/B testing setup
- Detailed analytics and reporting
- Extended support and maintenance options
Enterprise Agencies ($15,000 - $25,000+)
At the highest tier, expect:
- Full brand strategy alignment
- User testing and validation
- Multi-variant landing page systems
- Integration with complex tech stacks
- Dedicated account management
- Ongoing optimization retainers
- Performance guarantees
Agency Pros and Cons
Pros:
- Professional results with strategic thinking
- Team redundancy (no single point of failure)
- Proven processes and methodologies
- Often include performance guarantees
- Ongoing support options
Cons:
- Highest cost option
- Longer timelines due to process
- May feel impersonal at larger agencies
- Minimum project sizes may exclude smaller budgets
What Determines Landing Page Cost?
Several factors influence pricing regardless of which approach you choose:
Complexity
- Single section vs. multi-section designs
- Standard layouts vs. custom interactions
- Static content vs. dynamic personalization
Integrations
- Email marketing (Mailchimp, ConvertKit)
- CRM systems (HubSpot, Salesforce)
- Payment processing
- Analytics and tracking
- Marketing automation
Content Creation
- Copywriting requirements
- Custom photography or illustrations
- Video production
- Animation and interactivity
Ongoing Needs
- A/B testing and optimization
- Content updates
- Technical maintenance
- Performance monitoring
Which Option Is Right for You?
Choose DIY if:
- You have more time than money
- You're testing an idea before investing heavily
- You have design skills or are willing to learn
- The landing page is for a personal project or side business
Choose a freelancer if:
- You need professional quality at a reasonable price
- You have a clear vision and requirements
- You can manage the project yourself
- Your timeline is flexible
Choose an agency if:
- The landing page is critical to your business
- You need strategic guidance, not just execution
- You want ongoing optimization and support
- You have the budget and want the best results
Making Your Decision
The right choice depends on your specific situation. Consider these questions:
- What's your realistic budget?
- How important is this landing page to your revenue?
- How much time can you invest in the project?
- Do you need ongoing support and optimization?
A landing page for a side project testing a new idea probably doesn't need a $15,000 agency solution. But a landing page that will receive $50,000 in advertising spend should be optimized by professionals.
Remember: the cost of the landing page is often less important than the results it generates. A $5,000 landing page that converts 3% of visitors will outperform a $500 page that converts 0.5%—especially at scale.